Overview
September 2026 at a glance
Key numbers
Summary
September brought ₹49.36 lakh in revenue from ₹7.98 lakh of spend, a return of 6.2× (up 10% on last month). Conversions were up 15% at 545, and each cost ₹1,464, down 3%.
Most of the growth came from Sofas & Beds – Search: spend up 24%, conversions up 39%. Remarketing – Display was scaled back (spend down 13%), as agreed.
Against this month's targets: conversions met (545 against 510), ROAS met (6.2× against 5.5×), cost per conversion missed by ₹64 (target ₹1,400).
A sample report with fictional figures, made to show what a client receives each month.
Day by day
Spend and conversions by day
Busier at weekends, and climbing. Saturdays and Sundays averaged 21.2 conversions a day against 17.1 on weekdays.
The last week brought 13% more conversions a day than the first, as festive shopping began.
Campaigns
Campaign performance against last month
| Campaign | Spend | Clicks | Conversions | CPA | Conversion Value | ROAS |
|---|---|---|---|---|---|---|
| Sofas & Beds – Search | ₹434,178 ▲ 24.0% | 11,274 ▲ 24.0% | 154.17 ▲ 39.1% | ₹2,816 ▼ 10.8% | ₹2,617,821 ▲ 39.1% | 6.03 ▲ 12.1% |
| Performance Max – All products | ₹232,416 ▲ 0.9% | 12,070 ▲ 0.9% | 130.81 ▲ 4.2% | ₹1,777 ▼ 3.2% | ₹694,085 ▲ 4.2% | 2.99 ▲ 3.3% |
| Brand – Search | ₹56,882 ▲ 3.3% | 6,203 ▲ 3.3% | 207.04 ▲ 12.5% | ₹274.74 ▼ 8.2% | ₹1,318,326 ▲ 12.5% | 23.18 ▲ 8.9% |
| Remarketing – Display | ₹48,270 ▼ 13.2% | 6,580 ▼ 13.2% | 46.10 ▼ 4.4% | ₹1,047 ▼ 9.2% | ₹260,914 ▼ 4.4% | 5.41 ▲ 10.1% |
| YouTube – Festive collection | ₹26,255 ▲ 10.0% | 5,726 ▲ 10.0% | 7.10 ▲ 6.6% | ₹3,698 ▲ 3.2% | ₹45,210 ▲ 6.7% | 1.72 ▼ 3.0% |
| Total | ₹798,000 ▲ 11.6% | 41,853 ▲ 5.0% | 545.22 ▲ 14.7% | ₹1,464 ▼ 2.7% | ₹4,936,356 ▲ 22.3% | 6.19 ▲ 9.6% |
Sofas & Beds – Search carries the account: 54% of spend and 53% of revenue, at 6.0×.
Brand Search returns 23.2×. It is cheap, but it mostly catches people already looking for Aranya. Performance Max returns 3.0×, below the account's 6.2×, so it gets a ROAS target in October. YouTube (1.7×) is there to be seen before the festive season, not to sell on the day.
What the conversions were
Conversions by type
Not every conversion is a sale. Purchases were 52% of conversions and all of the revenue.
Store visits, sofa enquiries and calls (262 together) carry no value in Google Ads, so ROAS undercounts what the account earns. Agreeing a value for each would fix that.
Ad groups
Ad groups
Ad groups, opening to device
Open any ad group to see it by device. Performance Max has no ad groups, so this table covers ₹5.66 lakh of the ₹7.98 lakh spent. In Sofas, desktop converted at 2.2% against 1.2% on mobile.
Recliners cost ₹5,229 a conversion, 1.9× the Sofas & Beds average of ₹2,816. Its budget is capped until its ads improve.
Which ad groups work best for whom
Conversion rate by ad group
| Ad Group | 18–24 | 25–34 | 35–44 | 45–54 | 55–64 | 65+ | Undetermined | All |
|---|---|---|---|---|---|---|---|---|
| Aranya brand terms | 1.16% | 3.48% | 4.48% | 3.98% | 2.98% | 1.99% | 2.65% | 3.48% |
| Sofas | 0.50% | 1.51% | 1.93% | 1.72% | 1.29% | 0.86% | 1.14% | 1.50% |
| Product viewers | 0.08% | 0.24% | 0.32% | 0.28% | 0.21% | 0.14% | 0.18% | 0.25% |
| In-market: home decor | 0.05% | 0.15% | 0.19% | 0.17% | 0.13% | 0.08% | 0.11% | 0.15% |
| Beds | 0.46% | 1.37% | 1.76% | 1.56% | 1.17% | 0.78% | 1.03% | 1.37% |
| Cart abandoners | 0.45% | 1.33% | 1.71% | 1.52% | 1.15% | 0.76% | 1.02% | 1.33% |
| Dining tables | 0.48% | 1.44% | 1.85% | 1.64% | 1.23% | 0.82% | 1.11% | 1.44% |
| Custom: furniture shoppers | 0.03% | 0.08% | 0.10% | 0.09% | 0.07% | 0.05% | 0.07% | 0.08% |
| Recliners | 0.30% | 0.89% | 1.14% | 1.02% | 0.76% | 0.51% | 0.66% | 0.89% |
| Brand + product | 0.94% | 2.82% | 3.63% | 3.23% | 2.41% | 1.61% | 2.19% | 2.82% |
| Ad Group | 18–24 | 25–34 | 35–44 | 45–54 | 55–64 | 65+ | Undetermined | All |
|---|---|---|---|---|---|---|---|---|
| Aranya brand terms | 1.16% | 3.48% | 4.48% | 3.98% | 2.98% | 1.99% | 2.65% | 3.48% |
| Sofas | 0.50% | 1.51% | 1.93% | 1.72% | 1.29% | 0.86% | 1.14% | 1.50% |
| Product viewers | 0.08% | 0.24% | 0.32% | 0.28% | 0.21% | 0.14% | 0.18% | 0.25% |
| In-market: home decor | 0.05% | 0.15% | 0.19% | 0.17% | 0.13% | 0.08% | 0.11% | 0.15% |
| Beds | 0.46% | 1.37% | 1.76% | 1.56% | 1.17% | 0.78% | 1.03% | 1.37% |
| Cart abandoners | 0.45% | 1.33% | 1.71% | 1.52% | 1.15% | 0.76% | 1.02% | 1.33% |
| Dining tables | 0.48% | 1.44% | 1.85% | 1.64% | 1.23% | 0.82% | 1.11% | 1.44% |
| Custom: furniture shoppers | 0.03% | 0.08% | 0.10% | 0.09% | 0.07% | 0.05% | 0.07% | 0.08% |
| Recliners | 0.30% | 0.89% | 1.14% | 1.02% | 0.76% | 0.51% | 0.66% | 0.89% |
| Brand + product | 0.94% | 2.82% | 3.63% | 3.23% | 2.41% | 1.61% | 2.19% | 2.82% |
| Ad Group | Female | Male | Undetermined | All |
|---|---|---|---|---|
| Aranya brand terms | 3.84% | 3.15% | 2.74% | 3.48% |
| Sofas | 1.66% | 1.36% | 1.18% | 1.51% |
| Product viewers | 0.27% | 0.22% | 0.19% | 0.25% |
| In-market: home decor | 0.16% | 0.13% | 0.12% | 0.15% |
| Beds | 1.51% | 1.24% | 1.08% | 1.37% |
| Cart abandoners | 1.46% | 1.20% | 1.05% | 1.33% |
| Dining tables | 1.58% | 1.30% | 1.13% | 1.44% |
| Custom: furniture shoppers | 0.09% | 0.07% | 0.06% | 0.08% |
| Recliners | 0.98% | 0.80% | 0.70% | 0.89% |
| Brand + product | 3.11% | 2.55% | 2.22% | 2.82% |
| Ad Group | Desktop | Mobile | Tablet | All |
|---|---|---|---|---|
| Aranya brand terms | 5.00% | 2.89% | 3.52% | 3.48% |
| Sofas | 2.16% | 1.25% | 1.53% | 1.51% |
| Product viewers | 0.35% | 0.20% | 0.25% | 0.25% |
| In-market: home decor | 0.21% | 0.12% | 0.15% | 0.15% |
| Beds | 1.96% | 1.13% | 1.38% | 1.37% |
| Cart abandoners | 1.91% | 1.10% | 1.34% | 1.33% |
| Dining tables | 2.06% | 1.19% | 1.45% | 1.44% |
| Custom: furniture shoppers | 0.11% | 0.07% | 0.09% | 0.08% |
| Recliners | 1.28% | 0.74% | 0.90% | 0.89% |
| Brand + product | 4.05% | 2.34% | 2.84% | 2.82% |
| Ad Group | Content | Search | Search Partners | Youtube Watch | All |
|---|---|---|---|---|---|
| Aranya brand terms | — | 3.54% | 2.48% | — | 3.48% |
| Sofas | — | 1.57% | 0.86% | — | 1.51% |
| Product viewers | 0.25% | — | — | — | 0.25% |
| In-market: home decor | — | — | — | 0.15% | 0.15% |
| Beds | — | 1.43% | 0.78% | — | 1.37% |
| Cart abandoners | 1.33% | — | — | — | 1.33% |
| Dining tables | — | 1.50% | 0.82% | — | 1.44% |
| Custom: furniture shoppers | — | — | — | 0.08% | 0.08% |
| Recliners | — | 0.93% | 0.51% | — | 0.89% |
| Brand + product | — | 2.86% | 2.01% | — | 2.82% |
Choose a breakdown above the chart: age, gender, device or network, each against every ad group.
35–44 converts best in 10 of 10 ad groups, and 18–24 in none. The youngest bracket is now bid down across Search.
Search impression share
Share of eligible searches shown on, by ad group
Room to grow. Brand terms showed on 90% of the searches they could have.
Dining tables, Sofas, Beds and Recliners showed on fewer than half (31%–47%). That is where extra budget goes furthest.
Keywords
Top keywords against last month
| Keyword | Match Type | Quality Score | Spend | Clicks | Conversions | CPA | Search Impr. Share |
|---|---|---|---|---|---|---|---|
| buy sofa online | Phrase | 7 | ₹79,935 ▲ 33.6% | 2,064 ▲ 33.6% | 29.96 ▲ 51.7% | ₹2,668 ▼ 11.9% | 44.16% ▲ 0.8% |
| 3 seater sofa | Exact | 8 | ₹65,271 ▲ 47.2% | 1,605 ▲ 47.1% | 28.34 ▲ 76.7% | ₹2,303 ▼ 16.7% | 49.18% ▲ 0.8% |
| l shape sofa | Phrase | 7 | ₹54,353 ▲ 40.4% | 1,276 ▲ 40.4% | 16.58 ▲ 50.2% | ₹3,278 ▼ 6.5% | 39.14% ▲ 0.8% |
| king size bed with storage | Exact | 8 | ₹52,600 ▲ 24.5% | 1,358 ▲ 24.5% | 22.11 ▲ 44.1% | ₹2,379 ▼ 13.6% | 42.15% ▲ 0.8% |
| recliner sofa | Phrase | 5 | ₹38,105 ▼ 3.8% | 787 ▼ 3.8% | 5.32 ▼ 7.5% | ₹7,163 ▲ 4.0% | 28.10% ▲ 0.8% |
| 6 seater dining table | Exact | 8 | ₹35,903 ▲ 20.0% | 1,091 ▲ 20.0% | 18.03 ▲ 35.0% | ₹1,991 ▼ 11.1% | 51.18% ▲ 0.8% |
| aranya living | Exact | 10 | ₹35,860 ▲ 1.4% | 4,383 ▲ 1.4% | 154.41 ▲ 11.7% | ₹232.24 ▼ 9.3% | 93.25% ▼ 0.2% |
| wooden bed online | Broad | 6 | ₹29,695 ▲ 4.2% | 852 ▲ 4.2% | 7.83 ▲ 7.0% | ₹3,792 ▼ 2.6% | 36.13% ▲ 0.8% |
| sheesham wood furniture | Broad | 6 | ₹18,553 ▲ 9.8% | 599 ▲ 9.9% | 6.89 ▲ 16.2% | ₹2,693 ▼ 5.5% | 37.13% ▲ 0.8% |
| sofa cum bed | Phrase | 7 | ₹16,935 new | 514 new | 6.46 new | ₹2,622 new | 45.16% new |
‘3 seater sofa’ grew fastest: spend up 47%, at ₹2,303 a conversion, below the Sofas & Beds average of ₹2,816.
‘recliner sofa’ has a Quality Score of 5 and costs ₹7,163 a conversion. Its ad and landing page are being rewritten before it gets more budget. ‘sofa cum bed’ was added this month, so it has no August figures to compare.
Search terms
What people searched
| Search Term | Search Term Status | Clicks | Spend | Conversions | CPA |
|---|---|---|---|---|---|
| 3 seater sofa online india | None | 902 | ₹36,469 | 17.55 | ₹2,078 |
| aranya living | Added | 3,846 | ₹33,010 | 132.06 | ₹249.96 |
| king size bed with storage price | Added | 789 | ₹31,910 | 14.69 | ₹2,172 |
| l shaped sofa for small living room | None | 676 | ₹28,719 | 11.44 | ₹2,510 |
| recliner sofa price | None | 564 | ₹27,352 | 4.77 | ₹5,734 |
| sheesham dining table 6 seater | None | 507 | ₹17,437 | 10.30 | ₹1,693 |
| sofa cum bed under 15000 | None | 451 | ₹14,587 | 4.20 | ₹3,473 |
| second hand sofa | None | 395 | ₹11,966 | 0.27 | ₹44,320 |
| aranya living sofa | None | 993 | ₹11,358 | 29.43 | ₹385.94 |
| sofa repair near me | Excluded | 338 | ₹9,573 | 0.00 | — |
₹21,539 went on searches that did not convert. ‘sofa repair near me’ is already excluded. ‘second hand sofa’ will be added as a negative keyword.
Creative
Ads
Ads against last month
| Ad | Ad Type | Impressions | Clicks | CTR | Conversions | Conv. Rate |
|---|---|---|---|---|---|---|
| Aranya Living – Official Store | Solid Wood Sofas & Beds | Free Delivery Across India | Responsive Search Ad | 16,662 ▲ 5.7% | 5,831 ▲ 3.3% | 35.00% ▼ 2.3% | 194.62 ▲ 12.5% | 3.34% ▲ 8.9% |
| Sofas From ₹24,999 | Sheesham Wood, Built to Last | No-Cost EMI Available | Responsive Search Ad | 51,149 ▲ 26.8% | 5,741 ▲ 37.3% | 11.22% ▲ 8.3% | 86.91 ▲ 59.9% | 1.51% ▲ 16.5% |
| Cart reminder – festive | Responsive Display Ad | 161,988 ▲ 0.1% | 3,391 ▲ 1.6% | 2.09% ▲ 1.6% | 43.78 ▲ 15.1% | 1.29% ▲ 13.3% |
| Storage Beds, Made in India | King & Queen Sizes | 10-Year Warranty | Responsive Search Ad | 30,671 ▲ 26.7% | 2,948 ▲ 20.1% | 9.61% ▼ 5.2% | 38.99 ▲ 32.0% | 1.32% ▲ 9.9% |
| Dining Tables for 4 to 8 | Handcrafted Sheesham Wood | Visit Our Experience Centre | Responsive Search Ad | 25,438 ▲ 3.7% | 2,246 ▲ 3.0% | 8.83% ▼ 0.7% | 24.86 ▲ 5.2% | 1.11% ▲ 2.2% |
| Bestsellers carousel | Responsive Display Ad | 290,239 ▼ 29.8% | 3,190 ▼ 24.9% | 1.10% ▲ 7.0% | 7.23 ▼ 29.0% | 0.23% ▼ 5.6% |
| Festive collection – 20s | Video Responsive Ad | 497,148 ▲ 1.8% | 3,481 ▲ 7.9% | 0.70% ▲ 6.0% | 4.72 ▲ 4.4% | 0.14% ▼ 3.2% |
| Jodhpur workshop story – 45s | Video Responsive Ad | 264,447 new | 2,246 new | 0.85% new | 2.35 new | 0.10% new |
Price in the headline works. ‘Sofas From ₹24,999’ converted at 1.5%, ahead of the other Sofas & Beds ads (1.3% and 1.1%).
On Display, the cart reminder converted 5.7× as often as the bestsellers carousel, so the carousel's budget moves to it. ‘Jodhpur workshop story – 45s’ is new this month.
Ad copy
Headlines and descriptions
| Ad Copy | Copy Type | Performance Label | Impressions | Clicks | CTR |
|---|---|---|---|---|---|
| Handcrafted in Jodhpur from solid sheesham wood. Delivered and assembled free. | Description | Best | 48,844 | 5,682 | 11.63% |
| Free Delivery Across India | Headline | Best | 37,232 | 4,870 | 13.08% |
| No-Cost EMI Available | Headline | Good | 35,199 | 4,059 | 11.53% |
| Sofas From ₹24,999 | Headline | Good | 35,078 | 3,472 | 9.90% |
| 10-Year Warranty | Headline | Low | 16,841 | 979 | 5.81% |
| Quality furniture for every room of your home. | Description | Low | 14,916 | 744 | 4.99% |
| Shop Furniture Online | Headline | Low | 12,590 | 564 | 4.48% |
| Aranya Living – Official Store | Headline | Best | 11,748 | 4,839 | 41.19% |
| Visit an experience centre in Mumbai, Bengaluru or Delhi, or shop online with no-cost EMI. | Description | Good | 10,425 | 3,412 | 32.73% |
| Solid Wood Sofas & Beds | Headline | Good | 8,631 | 2,652 | 30.73% |
Google rates each line against the others in the same ad. Rated Best: ‘Handcrafted in Jodhpur from solid sheesham wood. Delivered and assembled free’, ‘Free Delivery Across India’ and ‘Aranya Living – Official Store’.
‘10-Year Warranty’ (CTR 5.8%) and ‘Shop Furniture Online’ (CTR 4.5%) are rated Low and will be replaced with price- and delivery-led lines, which are working.
YouTube videos
Videos
| Video | Impressions | Video Views | Video View Rate | Clicks | Spend |
|---|---|---|---|---|---|
| Festive collection – 20s | 403,263 | 119,769 | 29.70% | 3,249 | ₹14,898 |
| From our Jodhpur workshop – 45s | 158,290 | 55,560 | 35.10% | 1,592 | ₹7,300 |
| Sofa in a box – 6s bumper | 224,812 | 0 | 0.00% | 885 | ₹4,056 |
Longer stories hold attention. ‘From our Jodhpur workshop – 45s’ was watched on 35% of the times it was shown, against 30% for ‘Festive collection – 20s’.
The six-second bumper counts no views by design. It is there for reach, at the lowest cost per impression.
Demographics
Age and gender
Conversions by age
Conversions by gender
35–44 brought the most conversions (182), then 25–34 (164).
Women made 33% more conversions than men (282 against 212). Google cannot tell the age of every searcher, so these add up to a little less than the account.
Ad groups by age
Conversions by ad group and age, top 4 ad groups
The same within each ad group. 35–44 leads in 4 of the 4 biggest ad groups.
Who the ads reached
People reached, by age and gender
Reach and frequency, opening to gender
The ads reached about 5.7 lakh people, each about 3.0 times. Women aged 25–34 were the largest group (1.1 lakh).
These are Google's modelled figures, which it reports for accounts it has approved. They count people rather than impressions, so they do not add up across months.
Platform
Networks
Performance by network
| Network | Spend | Clicks | Conversions | CPA | ROAS |
|---|---|---|---|---|---|
| Search | ₹458,779 | 16,152 | 345.91 | ₹1,326 | 8.18 |
| Mixed | ₹232,416 | 12,070 | 130.81 | ₹1,777 | 2.99 |
| Content | ₹48,270 | 6,580 | 46.10 | ₹1,047 | 5.41 |
| Search Partners | ₹32,280 | 1,325 | 15.31 | ₹2,108 | 5.63 |
| Youtube Watch | ₹26,255 | 5,726 | 7.10 | ₹3,698 | 1.72 |
| Total | ₹798,000 | 41,853 | 545.23 | ₹1,464 | 6.19 |
Conversion rate by network and device
Google Search does the work: 63% of conversions, at ₹1,326 each.
Search partner sites cost ₹2,108 a conversion, 59% more. They will be switched off on Sofas & Beds for a month to compare.
When people buy
Conversions by hour of day
Evenings sell. 7 to 11pm brought 37% of conversions in a sixth of the day. Bids rise 15% in those hours from October.
Which days
Conversions by day of week
Weekends are the busiest days. Sundays averaged 23.8 conversions and Saturdays 22.2, against 16.5 on a weekday.
Each bar is a total, so a weekday that fell five times in September stands taller than one that fell four.
YouTube ad formats
Views by ad format
| Ad Format | Impressions | Video Views | Video View Rate | Clicks |
|---|---|---|---|---|
| In-stream skippable | 278,179 | 86,375 | 31.05% | 2,407 |
| Shorts | 290,111 | 58,748 | 20.25% | 1,907 |
| In-feed | 80,074 | 34,592 | 43.20% | 889 |
| Bumper | 134,831 | 0 | 0.00% | 523 |
In-feed has the best view rate (43%), and in-stream skippable the most views. Shorts brought 2.9 lakh impressions, the most of any format, but at a lower view rate (20%): they are cheap reach, and the festive cut-downs will run there.
Geo & device
States
Performance by state against last month
| Region | Spend | Conversions | CPA | Conversion Value | ROAS |
|---|---|---|---|---|---|
| Maharashtra | ₹178,322 ▲ 8.4% | 131.41 ▲ 8.4% | ₹1,357 ▲ 0.0% | ₹1,288,972 ▲ 15.9% | 7.23 ▲ 6.9% |
| Karnataka | ₹152,329 ▲ 33.2% | 134.28 ▲ 44.3% | ₹1,134 ▼ 7.7% | ₹1,314,846 ▲ 53.9% | 8.63 ▲ 15.6% |
| Delhi | ₹116,363 ▲ 16.3% | 78.99 ▲ 21.3% | ₹1,473 ▼ 4.1% | ₹739,849 ▲ 29.3% | 6.36 ▲ 11.2% |
| Telangana | ₹96,415 ▲ 22.6% | 70.06 ▲ 30.4% | ₹1,376 ▼ 6.0% | ₹596,516 ▲ 39.0% | 6.19 ▲ 13.4% |
| Tamil Nadu | ₹64,604 ▲ 0.4% | 39.24 ▼ 1.4% | ₹1,646 ▲ 1.8% | ₹317,379 ▲ 5.2% | 4.91 ▲ 4.8% |
| West Bengal | ₹55,763 ▼ 13.3% | 19.85 ▼ 21.0% | ₹2,809 ▲ 9.7% | ₹135,186 ▼ 15.8% | 2.42 ▼ 2.8% |
| Gujarat | ₹54,403 ▼ 4.9% | 26.68 ▼ 10.4% | ₹2,039 ▲ 6.2% | ₹193,071 ▼ 4.5% | 3.55 ▲ 0.4% |
| Unattributed | ₹79,800 | 44.71 | ₹1,785 | ₹350,537 | 4.39 |
Karnataka grew fastest: conversions up 44%, at 8.6×. West Bengal returns 2.4×, the lowest, and its bids come down 20%.
Google could not place 10% of spend. It is shown as Unattributed, so the states add up to the account.
Cities
Revenue by city, top 6
Bengaluru led on revenue (₹13.15 lakh), ahead of Mumbai (₹9.13 lakh).
Devices
Spend by device
Devices
| Device | Spend | Clicks | Conversions | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Mobile | ₹496,302 | 28,879 | 311.86 | 1.08% | ₹1,591 | 4.87 |
| Desktop | ₹269,730 | 11,300 | 211.32 | 1.87% | ₹1,276 | 8.62 |
| Tablet | ₹31,968 | 1,674 | 22.05 | 1.32% | ₹1,450 | 6.07 |
Desktop converts better. It was 27% of clicks but 39% of conversions: 1.9% against 1.1% on mobile, at ₹1,276 a conversion against ₹1,591.
People browse on their phones and buy at a desk. Desktop bids rise 10%, and the mobile product pages are being made faster.
Next steps for October
What we will change, from what September showed:
Move ₹12,000 a month, half of the Display bestsellers carousel's budget, to the cart reminder and to Sofas & Beds Search, which shows on only 44% of the searches it could.
Add ‘second hand sofa’ as a negative keyword, and rewrite the ad and landing page for ‘recliner sofa’ (Quality Score 5).
Raise desktop bids 10%, and all bids 15% from 7 to 11pm.
Replace ‘10-Year Warranty’ and ‘Shop Furniture Online’ with price- and delivery-led headlines.
Set a ROAS target on Performance Max (now 3.0×) and test switching off search partners on Sofas & Beds.
Agree a value for store visits, enquiries and calls, so ROAS counts everything the ads bring in.
We will report on each of these in next month's report.